Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 11 years of experience in digital media, sales, marketing, or product roles.
  
• Experience working with digital organizations.
  

Preferred qualifications:

• Experience identifying client's issues to defining customer and product strategy, enabling long-term opportunities.
• Deep understanding of the YouTube platform and the engaged video landscape (e.g., Social, DSP, TV, AVOD media dynamics).
• Ability to interpret measurement data (e.g., Brand incrementality, Sales/Conversions Lift, MMM, MTA) and translate it into engaged and comparable results.
• Proven ability to support teams and operate separately against shared objectives. Demonstrated success working with key internal stakeholders (e.g., GTM, Measurement, Specialists, Sales).
• Excellent communication, project management, problem-solving, and organizational skills.
• Proven track record in developing brand and performance media strategies and video advertising solutions.

About the jobBusinesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As the Vertical Video Lead, Food, Beverage, and Restaurants (FBR), you will operate at the critical intersection of YouTube media strategy, product education, seller inspiration, and sales enablement.

In this role, you will bridge our product and go-to-market (GTM) teams with our sales teams, positioning YouTube offerings and solutions as unique and essential to customer results. Your primary mission is to help our Food, Beverage, and Restaurants (FBR) sales teams achieve share shifts from TV and social media. You will collaborate with sales leaders to empower our teams in understanding, crafting, and activating impactful YouTube, Demand Gen, and Creator campaigns.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $142000 - $207000 (USD) 75% bonus target equity benefits

Learn more about benefits at Google.

Responsibilities

• Contribute to the activation and execution of CG&E (Consumer Goods and Entertainment) video strategies in FBR (Food, Beverage and Restaurants), focused on driving customer outcomes and business, identifying key opportunities, and accelerating growth areas.
• Work in close collaboration with our CG&E Product Leads and Video Associates to drive effective implementation of best practices and verified strategies.
• Inspire and motivate FBR sellers and customers by advocating the engaged value of the YouTube platform and its impact on full-funnel business results.
• Drive cross-functional collaboration with APCS (Agency and Partners), Product, GTM (Go-To-Market), DM&A (Measurement) and gTech (Technical Services) to bring forward compelling proof points, category-specific positioning and strategies.
• Capture success stories from the field to scale to rest of sector.

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Requisition #: 128989880976843462

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