Description

Minimum qualifications:

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
  
• 9 years of experience in paid media management.
• Experience in B2B paid media strategy and advertising platforms (e.g., Google Ads, YouTube, LinkedIn).

Preferred qualifications:

• 12 years of experience in B2B paid media and partnerships management.
• Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) platforms.
• Ability to effectively partner with and influence cross-functional teams, particularly creative, GTM and product marketing, to achieve common goals.
• Ability to grow in a fast-paced, high-growth environment, with a capacity to navigate ambiguity and manage engaging priorities effectively.

About the job
Integrated media pods lead global, regional and local tier one product areas and markets, driving efficient, incremental business outcomes through deep accountability, collaboration and forward looking strategy.

As an Integrated Media Manager in the B2B Vertical, you will drive large-scale, complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution -- maximizing media business and impact through advanced measurement and insights.

In this role, you will act as the primary point of contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and B2B media expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work in unison to deliver against business objectives.


Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $248000 (USD) 20% bonus target equity benefits

Learn more about benefits at Google.

Responsibilities

• Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, online video (OLV), display, search engine marketing (SEM) and offline channels.
• Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities. Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
• Lead the end-to-end development of creative media "bets"-translating high-level brand goals into "first-to-market" partnerships and bespoke activations that command attention and drive culture.

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Requisition #: 79039141815165638

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