Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related investigative experience.

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the Product Marketing Manager for Google Search, you will help shape product experiences and bring them to life for over 2 Billion monthly users. You will act as a critical bridge between product and the user, anchoring your work in core product marketing excellence while ensuring Google Search remains at the center of the cultural moments that matter most to our audience.

In this role, you will embed deeply with Product, Engineering, and UX teams to build features from the ground up, ensuring deep user insights and market trends are baked into the product roadmap. You will be responsible for bringing these features to life by orchestrating a holistic go-to-market engine, working hand-in-hand with channel owners across paid, social, growth, and influencer and more to drive business goals and user adoption at a global scale.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $142,000-$205,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Shape the product alongside Product, Engineering, and UX teams by injecting deep user and market insights into the development cycle to ensure we create the best possible experiences for our users.
• Drive the holistic launch strategy from inception to execution, ensuring all product storytelling and use cases are effectively aligned with overarching business goals and global scale.
• Enable and align a set of GTM channels, including paid campaigns, social, growth marketing, and influencer partnerships, to create a powerful and cohesive user flywheel for every launch.
• Translate complex product features into compelling narratives through the development of effective use cases that resonate with users and bring the "magic" of Search to life.
• Lead complex workstreams and problem-solving efforts by applying strong project management to navigate cross-functional hurdles and drive work forward with genuine curiosity.

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Requisition #: 139547382936150726

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