Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, digital marketing, B2B marketing, or a related field.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Familiarity with marketing measurement concepts, such as analytics, attribution, or experimentation.
• Demonstrated ability to translate technical product features into clear, benefit-oriented narratives for various audiences.
• Strong organizational and project management skills, with a track record of delivering high-quality work autonomously.
• Excellent communication skills, with a proven ability to build relationships and foster cross-functional collaboration.

About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a part of today's business landscape, marketing is no longer just about driving awareness; it is about proving undeniable financial growth as the team sits at the strategic heart of Google Ads. You will help the world's businesses understand the true value of their marketing investments so they can confidently grow, while transforming measurement from a complex, technical chore into a powerful engine for decision-making and AI-powered growth.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $117,000-$167,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Execute global go-to-market campaigns and scalable programs for Google's Ads Measurement portfolio to drive product adoption and understanding.
• Develop clear, actionable sales enablement materials and product kits that translate measurement concepts into compelling business narratives.
• Collaborate with cross-functional teams, including Product, Engineering, and Sales, to align on messaging and streamline the rollout of new features.
• Analyze market trends and customer feedback to identify growth opportunities and recommend creative solutions to improve measurement adoption.
• Manage the day-to-day execution of marketing initiatives, ensuring high-quality deliverables and seamless alignment with the broader team goal.

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Requisition #: 131787549659013830

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