Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in growth marketing, product marketing, or lifecycle/CRM marketing.
• Experience using data and insights to optimize marketing funnels and user journeys.
• Experience managing cross-functional or cross-team projects.
• Experience managing marketing campaigns or incentive programs from conception to execution.

Preferred qualifications:

• Experience in the e-commerce or creator economy sectors.
• Familiarity with marketing automation tools, SQL, or logic-based campaign triggers.
• Ability to manage cross-functional projects with strict timelines and multiple stakeholders.
• Excellent investigative skills with the ability to translate data into marketing strategies.

About the job
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $117,000-$167,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead the execution of global tentpole sales moments (e.g., Black Friday, Cyber Monday), coordinating cross-functional efforts to mobilize creators and drive gross merchandise volume (GMV) spikes.
• Design and optimize automated lifecycle marketing journeys, utilizing rule-based triggers, in-product notifications, and email loops to drive creator activation and retention.
• Partner with Business Partnerships to source and amplify compelling merchant offers, ensuring these commercial agreements are effectively packaged to fuel creator tagging.
• Manage the end-to-end strategy for creator incentives, designing and operationalizing programs that drive specific behavior changes and accelerate feature adoption.
• Act as the operational hub for creator growth, aligning with Product, Data Science, and Regional teams to ensure smooth implementation of growth experiments and campaigns.

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Requisition #: 95041482263536326

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