Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 6 years of experience in growth marketing, product marketing, program/project management, consulting or product management.

Preferred qualifications:

• Experience leading growth initiatives in a product marketing or product development organization, with a creative and growth-hacking mindset to plan and manage day-to-day experimentation.
• Experience managing cross functional relationships, such as engineers, product manager, legal, and data science to successfully launch marketing projects.
• Experience initiating and driving projects to completion with minimal guidance.
• Experience in analyzing, interpreting, and leveraging data to make business decisions.
• Ability to influence discussions involving technical concepts and data-based stories.

About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $142,000-$205,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Launch high impact in-product campaigns to drive app acquisition, user maintenance, healthy user states, brand lift, and more.
• Partner with Product/Engineering to expand Search's growth infrastructure and influence product roadmaps to improve user journeys, drive discovery, and scale growth programs.
• Lead marketing initiatives to drive adoption of new search behaviors, including complex queries and multimodal searches using images, video, and voice.
• Be an owner of the owned and operated channels, act as a growth partner to Search marketers and the international marketing teams.
• Leverage user insights, quantify initiative impact, and codify best practices to define growth strategies across all Search surfaces (iOS, Android, and Desktop).

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Requisition #: 142676983870825158

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