Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, go-to-market, marketing technology, management consulting, strategy and operations, partner management or product management roles.
• 2 years of experience in working with product management or engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience with developing business strategies or managing cross-functional initiatives.

Preferred qualifications:

• Experience in sales strategy, product specialist, product marketing, or account management.
• Experience managing business activation efforts (e.g., go-to-market strategy and business activation for ad products for a global program).
• Experience interpreting performance data and market intelligence to guide decisions and generate proof points.
• Experience structuring storylines and supporting decks, and communicating up to the executive level.
• Experience in project management, and managing cross-functional initiatives across matrixed, global organizations.

About the job
YouTube Ads go-to-market serves as the commercialization and strategy planning for YouTube's advertising ecosystem, delivering business growth across formats (e.g., Shorts, Connected TV, and traditional in-stream video). The team orchestrates global go-to-market execution by translating market dynamics into product priorities and aligning cross-functional stakeholders on business planning. Acting as the bridge between product development and the Global Business Organization, the mission for YouTube Ads go-to-market is to advocate market, build product narratives, and deliver video solutions that empower sellers and enable advertisers to maximize their performance and reach on YouTube.

In this role, you will maximize the advertiser opportunity around creator content and tentpole moments. You will collaborate with leadership across YouTube, sales, product, engineering, marketing, and go-to-market organizations to deliver a strategy for sponsorships, unlocking the growth. You will serve as the Global Product Solutions Lead (GPSL) for sponsorships. Creator, sports, and tentpole content is a differentiator for YouTube, and the opportunity to associate with this content through sponsorships is one of the elements that excites advertisers. You will focus on developing solutions that help advertisers align with content that reflects their audiences' experiences and passions, enabling our creator ecosystem at the same time. You will accelerate markets and ensure adoption. You will translate product capabilities into market positioning and facilitate market-to-product feedback to guide the roadmap.
The US base salary range for this full-time position is $153,000-$222,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Deliver growth of sponsorships business globally, with a focus on commercializing sponsorship packages and landing product features.
• Translate technical capabilities into business enablement materials, narratives, and "market-facing" stories.
• Support the development and go-to-market execution of global plans for sponsorship opportunities and product features, defining success metrics and tracking adoption.
• Synthesize feedback from sales teams and advertisers to influence the product development feedback loop and roadmap requirements.
• Conduct in-depth analyses of market intelligence, shifts, and products to provide insights for the roadmap.

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Requisition #: 122501274066133702

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