Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in brand and consumer marketing.
• Experience shaping global brands and leading cross-functional brand campaigns and global strategies.
• Experience managing relationships with creative agencies and production houses.
• Experience managing high-stakes cross-functional or cross-team projects with executive-level stakeholders.

Preferred qualifications:

• Experience in gaming.

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will develop Pixel's brand loyalty strategy and GTM plan, including our loyalty drops and fans programs and ambassador programs, product integrations, development of global talent and sponsorship briefs, and development of content for social, CRM, and more.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $142,000-$205,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Drive overall brand loyalty strategy and program development insight mining, briefing, creative development, production, go-to-market, budget, timeline and measurement
• Craft the next evolution of our loyalty drops and fans programs from strategy and GTM planning through to execution.
• Manage relationships with internal and external creative partners, facilitating the creative development process and reviews. Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints.
• Manage and present to senior cross-functional stakeholders. Partner closely with product marketing, creative, production, activation and engagement, retail, and owned channel teams.
• Work with regional teams to scale brand loyalty programs in local markets.

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Requisition #: 97006238675411654

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