Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience managing cross-functional or cross-team projects.
  
• Experience developing and executing integrated marketing campaigns.

Preferred qualifications:

• Experience scaling omnichannel growth campaigns across digital touchpoints, CRM, and local media to drive physical foot traffic.
• Track record of executing tier 1 in-store events and branded merchandise strategies to build brand advocacy.
• Expertise launching consumer electronics in retail, bridging digital campaigns with physical store experiences.
• Ability to secure alignment with interdisciplinary teams (e.g., Paid Ads, Social, Influencer) to amplify national initiatives locally.
• Ability to use customer insights to pilot demand-generation initiatives and present strategies to executive leadership.

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Join the Google Platforms and Devices Retail Marketing team to shape the consumer marketing strategy for our first-party retail business. Our aspiration is to transform retail from transactional to desirable by bringing the best of Google to every point in the customer's journey. As a Senior Marketing Manager, Stores and Growth Marketing, your core mission is to drive awareness for Google Stores, boost physical traffic, and deepen loyalty with existing Pixel owners. You will achieve this by leading innovative consumer marketing tactics across a high-impact omnichannel mix-spanning Customer Relationship Management (CRM), local and digital media, and experiential events-guiding stakeholders with data-driven insights on consumer behavior and retail performance.

In this role, you will grow in a highly collaborative environment, partnering with interdisciplinary teams across product, business development, sales, product marketing, and retail operations. This role demands a flexible, ever-evolving mindset to continuously elevate the customer experience and bring visionary initiatives to life across Google Stores.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $171,000-$248,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead the strategic outlook and resource allocation for Google's retail marketing to achieve store awareness, traffic, and loyalty goals.
• Execute comprehensive campaigns and establish a repeatable local go-to-market playbook that empowers sales teams to drive community foot traffic.
• Optimize user engagement by designing lifecycle programs, strategies, and high-impact tier 1 experiential events and workshops.
• Manage the global branded merchandise strategy, leveraging culturally relevant drops as a strategic acquisition and customer reward tool.
• Align executive stakeholders by utilizing deep research insights to influence cross-functional decisions and deliver compelling executive-level communications.

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Requisition #: 137368293697561286

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