Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Preferred qualifications:

• Experience in advertising effectiveness, market research, brand strategy, or a related field, with ability to combine methodologies (e.g., brand lift, marketing mix modeling (MMM), qualitative techniques).
• Experience designing and leading cross-functional experimentation programs to drive innovation in creative storytelling.
• Experience in handling large datasets and communicating statistical and data science concepts effectively.
• Understanding of first and third-party research tools and their role in demonstrating the impact of Google's products and creative guidelines.
• Ability to communicate with clients and influence cross-functional stakeholders.
• Ability to translate complex data insights and guidance into presentations for audiences with excellent data analysis skills.

About the job
The YouTube Ads Go-to-Market (GTM) Creative Research and Data Science team works at the intersection of data, creativity, and advertising. Our mission is to enable advertisers to grow the variety and quality of their ads, increasing their effectiveness on our platforms. We achieve this by augmenting their creative process with solutions developed by leveraging first-party and third-party approaches. Utilizing statistical models, advanced data science and investigative techniques, and AI tools, we develop research and insights that inform business decisions and provide clear creative guidance. Our team is responsible for foundational research and best practices, which help our partners succeed and grow on the platform.

As a Global Creative Effectiveness Research Product Lead, you will be a multi-talented individual, a creative strategist, a data analysis and research expert, and a cross-functional collaborator rolled into one. You will advise a global research-driven approach to YouTube advertising creative. This role combines investigative excellence with creative insight to help advertisers optimize their assets across a range of marketing objectives. You will lead initiatives aimed at developing global creative best practices, drive the go-to-market strategy, upskill internal and external teams, integrate creative insights into product roadmaps and ensure YouTube's suite of creative products is used effectively to help advertisers make the most of YouTube.
Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas - Performance, Brand, or Publisher & Platform - you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising.

The US base salary range for this full-time position is $147,000-$216,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Design and apply the most impactful research and data analytics methods to solve creative effectiveness challenges across YouTube. Prioritize key research questions, allocate resources, and guide research using qualitative, quantitative, and experimental methods.
• Develop and execute a GTM strategy for creative effectiveness research. Work cross-functionally to share data-backed guidance that helps advertisers improve asset variety and quality on YouTube.
• Define and disseminate YouTube's global creative best practices to sales teams and external partners. Create and deliver training materials to ensure a deep understanding of platform-specific creative requirements and strategies.
• Partner with third-party experts, academics, and industry bodies to conduct forward-looking research and validate guidelines. Monitor trends in creative effectiveness.
• Collaborate with our data scientists to leverage AI models to enhance and future-proof creative effectiveness research and provide actionable insights to advertisers.

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Requisition #: 135297601112023750

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