Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience managing cross-functional or cross-team projects.
  

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
  

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering strong business growth through acquisition and beyond.

Your primary responsibility is to deliver the growth marketing strategy for our Data Strength Partner program, with third-party (3P) channel partners. Your mission is to scale Google Ads acquisition and adoption of measurement features through co-marketing with a robust ecosystem of 3P connectors-such as CRMs, eCommerce platforms, and CMS providers-that make data integration seamless for advertisers. You will develop and execute integrated marketing plans with a prioritized book of partners to drive adoption of Google Ads among SMB segments. This role involves leveraging joint market intelligence to improve the discoverability of our integration library across 3P owned (editorial, email, education, etc.) and paid channels. You will work at the intersection of sales, product, and external partner teams to turn technical integrations into high-impact growth engines.

For US applicants:
The US base salary range for this full-time position is $142,000-$205,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

For Canada applicants:

The Canada base salary range for this full-time position is CAD 154,000-158,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Define and lead the overarching marketing strategy for the data strength partner program to drive maximum business coverage.
• Partner with high-impact CRM and CMS third-party partners to identify joint market intelligence and design integrated, multi-channel growth campaigns, leveraging editorial, email, and education channels.
• Establish and own key performance indicators for the program and the impact of partner-led solutions on SMB segments.
• Partner with other Google Marketing teams, and help define and communicate the benefits of direct 3P integrations versus manual or third-party middleware solutions.
• Serve as a primary marketing contact for business development, product and external teams.

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Requisition #: 98360037600043718

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