Description

Job Description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

This role leads the strategy, governance, and activation of an account-based marketing ecosystem designed to drive measurable pipeline and revenue impact. Serving as the strategic owner of the ABM intelligence and orchestration layer, this position ensures that predictive account insights, buyer-stage signals, and engagement data are translated into prioritized, revenue-generating action across Marketing and Sales.

Core Responsibilities

ABM Intelligence Platform Ownership and Governance
• Own end-to-end strategy, configuration, governance, and optimization of the account intelligence and predictive analytics capability
• Ensure data integrity, signal accuracy, buying-group alignment, and standardized usage across Marketing, Sales, and Revenue Operations
• Define and maintain account qualification frameworks including MQAs, buying group readiness, and stage progression models
• Establish governance for predictive scoring, segmentation logic, orchestration triggers, and activation thresholds
• Partner with Revenue Operations to align account data models and opportunity structures within CRM

Intent-to-Revenue Activation
• Operationalize third-party intent, engagement, and fit signals into prioritized sales and marketing plays
• Translate predictive insights into scalable workflows across marketing automation and CRM systems
• Align territory mapping, account prioritization, and SLA-based routing frameworks with Sales Operations
• Ensure seamless signal flow into downstream activation and orchestration platforms
• Continuously refine activation criteria and qualification thresholds based on performance data

Account-Based Orchestration Strategy
• Define account-based journey frameworks aligned to buying stages and account maturity
• Align predictive buying stages with lifecycle marketing programs and pipeline acceleration initiatives
• Develop standardized ABM playbooks for coordinated execution across Marketing and Sales
• Orchestrate engagement across email, web, sales outreach, events, and paid media channels
• Enable global teams with scalable activation models while maintaining centralized governance

Revenue Intelligence and Performance Measurement
• Establish standardized reporting on account engagement, MQAs, buying group coverage, and pipeline influence
• Ensure alignment between account intelligence insights and CRM opportunity data
• Deliver executive-level dashboards highlighting ABM impact on pipeline velocity, deal progression, and revenue contribution
• Partner with Analytics to support attribution models and performance measurement
• Drive continuous optimization of scoring, qualification, and activation frameworks

Cross-Functional Revenue Alignment
• Serve as the primary liaison between Marketing, Sales, Sales Operations, and Analytics for ABM strategy and revenue orchestration
• Drive adoption of intelligence-led selling motions supported by predictive analytics
• Develop governance standards, documentation, and enablement resources for consistent ABM execution
• Facilitate stakeholder alignment on KPIs, qualification standards, and activation workflows
• Focus on scalable systems, automation, and measurable revenue impact rather than campaign execution

Qualification

Basic Qualifications:

• 7+ years of experience working with Marketing Platforms.
• 3+ years of experience in 6sense including predictive modeling, intent configuration, buying group management, MQA frameworks, and sales intelligence activation
• 5+ years of experience on Marketo for lifecycle automation, account-based nurture, and scoring alignment
• 3+ years of experience with Adobe B2B Journey Optimizer for cross-channel account journey orchestration

Preferred Skillsets

• Proficiency in Salesforce integration and Revenue Operations alignment
• Strong understanding of ABM measurement frameworks, pipeline attribution, and revenue analytics Manager, B2B ABM & Revenue Technology

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 05/09/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range
California $94,400 to $266,300
Cleveland $87,400 to $213,000
Colorado $94,400 to $230,000
District of Columbia $100,500 to $245,000
Illinois $87,400 to $230,000
Maryland $94,400 to $230,000
Massachusetts $94,400 to $245,000
Minnesota $94,400 to $230,000
New York $87,400 to $266,300
New Jersey $100,500 to $266,300
Washington $100,500 to $245,000

Locations

San Francisco, CA

Albany, NY

Arlington, VA

Atlanta, GA

Austin, TX

Beaverton, OR

Bentonville, AR

Boston, MA

Carmel, IN

Charlotte, NC

Chicago, IL

Cincinnati, OH

Cleveland, OH

Columbus, OH

Culver City, CA

Denver, CO

Des Moines, IA

Detroit, MI

Hartford, CT

Herndon, VA

Houston, TX

Irving, TX

Kirkland, WA

Miami, FL

Milwaukee, WI

Minneapolis, MN

Morristown, NJ

Mountain View, CA

Nashville, TN

New York City, NY

Oklahoma City, OK

Overland Park, KS

Philadelphia, PA

Pittsburgh, PA

Raleigh, NC

Redmond, WA

Sacramento, CA

San Diego, CA

Scottsdale, AZ

Seattle, WA

St. Louis, MO

St. Petersburg, FL

Walnut Creek, CA

Additional Information

Requesting an Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

For details, view a copy of the Accenture Equal Opportunity Statement

Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

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About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces™.

Join Accenture to work at the heart of change. Visit us at www.accenture.com .


Requisition #: R00321724

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