Description

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Job Category
Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Do you spend your time thinking about how technology can transform industries? Are you passionate about building compelling stories that inspire customers, sales teams, and partners? Do you want to collaborate with an incredible team of product marketers rewriting the playbook of enterprise technology marketing? If so, please read on.

We are looking for a thoughtful, talented, and experienced Industry Product Marketing Manager to join our team.

This product marketer will drive awareness of how Salesforce helps our customers succeed, transform their businesses, and reimagine their industries. Working closely with Product GMs, Product Managers, and our Sales organization, you will shape the comprehensive go-to-market plan by providing the north star on positioning, messaging, narrative, and compelling supporting content. You'll bring a unique blend of product marketing expertise, solution acumen, and a drive for getting things done.

Your Responsibilities Will Include:

• Creating and delivering a compelling industry-level narrative that drives awareness, adoption, and inspires the market
• Partnering across teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products
• Executing core product marketing activities, including messaging, positioning, pricing/packaging input, launch planning, and release communications
• Crafting a positioning strategy and broader narrative that articulates the vision for our Industry Clouds
• Supporting product launch plans to ensure effective demand generation, sales enablement, and ongoing market relevance
• Translating product functionality into clear, differentiated customer value propositions and product marketing messages
• Driving the creation of engaging sales content and product demonstrations for use in keynotes, videos, and customer engagements
• Developing effective sales training and enablement materials to make it easy for sales to understand our offerings and positioning
• Partnering with specialist marketing teams to deliver thought leadership, campaigns, content, webinars, SEO, and digital experiences to build pipeline
• Collaborating with the Strategic Events team to bring stories, demos, and customer success to life on stage and at industry events
• Engaging with Analyst and Press Relations teams to drive thought leadership and maintain competitive relevance
• Driving a robust communications plan to align stakeholders inside and outside of marketing around your programs

Position Requirements:

• Team-oriented, innovative, and experienced product marketing professional
• Equivalent of 5+ years of product marketing or related experience (SaaS experience a strong plus)
• Proven ability to translate market needs into product positioning, messaging, and GTM strategy
• Experience launching new products globally and scaling them into mature businesses
• Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
• Excellent organizational, written, and oral communication skills, including executive-level presentation experience
• Ability to influence cross-functional teams and build strong stakeholder relationships
• Experience with the customer engagement lifecycle and Salesforce CRM applications a plus
• Strong analytical mindset with the ability to use data to drive decisions and measure success
• Ability to craft compelling positioning, content, and thought leadership
• Exceptional team player with proven ability to lead through influence

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $115,600 - $174,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $138,800 - $190,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
Requisition #: JR319316

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