Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in marketing, working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience managing a large ecosystem of partners via high-touch and scaled resources.
• Experience in enterprise product marketing including narrative development, engaged analysis, analyst relations, and more.
• Experience with B2C, B2B, and B2B2C models of marketing.
• Understanding of platform and ecosystem marketing.
• Excellent communication skills for narrative development, investigative mindset to optimize for impact.

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $219,000-$309,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Define go-to-market strategy and plans, including value proposition/narrative, launch planning, execution and measurement for new product launches and key moments across Auto. Amplify Auto's narrative across Android or Google campaigns and across moments like Google I/O, Made by Google, and more.
• Lead positioning/value proposition, naming, brand architecture and communication for Auto product workspace.
• Collaborate closely with external priority partners to drive strategy and execution of campaigns and activations to drive adoption of Google in the car. Determine measurement approach and optimize programs for impact.
• Develop and own scalable systems and materials and go-to-market playbooks to support partners as they deploy different Google technologies in their car.
• Develop actionable consumer insights to inform product and marketing strategy through consumer and market research, working with cross-functional teams including UXR, Product Manager, and Business Operations.

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Requisition #: 88134278814016198

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