Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience growing subscription businesses either in Business-to-Business (B2B) or Business-to-Consumer (B2C) environment.
• Experience in managing and optimizing paid media campaigns across Google ad networks: Google Search, Programmatic display and Video (GDN & DV360), YouTube and more.
• Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organizational structure.
• Experience in creative production and direct response media best practices across various ad networks.
• Understanding of media measurement methodologies (MMM, MTA, geo-test etc) and incrementality measurement.
• Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.

About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $117,000-$167,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead the global paid media strategy for Gemini Enterprise, working cross-functionally across Google Cloud to deliver business objectives.
• Direct the agency team responsible for campaigns delivery, partnering with internal centers of excellence across Media Lab, Media Lab Measurement and Optimization (MLMO), and Growth Lab to deliver high-performing campaigns that meet international growth targets.
• Advance media learning and measurement by prioritizing tests that quantify the incremental impact of media programs.
• Present regional performance and market trends in executive reviews, providing recommendations to optimize budget to meet business objectives.
• Oversee and support creative production and message testing in partnership with the brand team and social teams.

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Requisition #: 136230353386775238

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